How Much is a Good Bottle of Wine in NZ?

A good bottle of New Zealand wine can come at any price. For those who want a great everyday drink with a premium feel, you don’t need to spend more than $25.

It’s easy to find great wine in New Zealand. If it’s an everyday sort of drink you’re after, look into that $15 to $25 range - these labels have a premium feel and consistent quality, without an expensive price tag. 

Wine price guide

So, what is the difference between cheap and expensive wine, and is a higher price always going to be better? Let’s take a closer look at what you get at different price points.

Wine Class

Price

Description

Value wine

Less than $15

Typically bulk-produced from large producers. Good option for cooking, mulling, cocktails or if you’re on a limited budget.

Everyday wine

$15 - $25

Your everyday-drinking-wine. Bulk produced or blended to ensure consistent flavour year to year. Excellent drinking wine, often with a premium feel at a lower price.

Mid-market wine

$25 - $50

Getting more into craft wines and unique characteristics. Often hand-made. Flavour profiles vary with each vintage. Many of these wines are also ‘cellar-worthy’.

Luxury wine

$50+

Premium wines from a region’s top producers. Incredible in its variety. May include rarer grapes or unique, boutique wine making techniques. Highly cellarable.

Award-winning wines for $25 or less

Award-winning, gold-standard wines can be found for less than $25, offering a premium taste without the premium price. Unless you’re a hobbyist or wine aficionado, you don’t typically need to spend more than that to get a great drink.

Best New Zealand white wines

Learn more: Top white wines for under $25

Best New Zealand red wines

Learn more: 9 best New Zealand Red Wines for under $25

Best wines under $20

Learn more: Best New Zealand wines for under $20

Finding great wine at any budget

‘Good’ wine doesn’t always mean ‘expensive’ wine. New Zealand is home to a wide range of excellent value and everyday wines which make for highly drinkable drops at an affordable price. Keep an eye on the label for awards and you’ll easily find your new favourite.

If you do choose to increase your budget, those mid-market and especially luxury wines typically offer more complex and boutique flavours, perfect for hobbyists and wine cellar aficionados. But if you just want an excellent flavour with a premium feel, you don’t need to spend more than $25.

Higher-priced wine isn’t ‘better’, especially if you’re just looking for an enjoyable drink. It’s more expensive because it usually comes with a unique flavour profile or a particular characteristic, and can be bought as an investment to age. Lower-priced wine still tastes great, and is more common for everyday drinking.

Wine price is made up of a combination of factors, including the type of grape, where it comes from, the reputation of the winemaker, any unique flavour characteristics, and any boutique winemaking techniques. An expensive wine will usually present unique or desirable characteristics, come from a prestigious winemaker, and may have been hand-made in small batches.

Red wine is typically more expensive than white because it often costs more to make. But, this is mainly apparent in the mid-market or luxury range. Everyday reds and whites are priced similarly.

No, screw caps on wine bottles are not indicative of the quality of the wine. There used to be a reputation that corked wines were of higher quality, but it certainly isn’t true anymore.Learn more: Corks or caps?

$30 is not necessarily ‘expensive’ in the grand scheme of things. Most people will be more than satisfied with a bottle around the $25 mark. As you get higher in price expect more distinctive flavours. Also, expect to pay more for wine from premium regions like Burgundy or Napa.

Technically, a premium wine has been rated 90 or higher on the 100-point system (find out more about how we judge wines here). Premium wines are typically in the higher price brackets (although you can buy premium quality wines for $25 an under).  There are a range of factors that could contribute to the higher price:

  • The grapes are often of a higher quality grown in premium regions
  • Potentially a more exacting winemaking process
  • The process is usually more labour intensive (e.g., grapes are hand-picked)
  • Premium wine is left to age for longer.
  • Premium wines are often sourced from a single winery which results in smaller batches and therefore scarcity (which often goes alongside higher prices).

Learn more: Premium wines

It’s important to know that ‘cheap’ wine doesn’t mean ‘bad’. Many winemakers deliberately choose to produce wines in a way that allows them to bring the price down, not because they’re producing low-quality but because they’re servicing a different part of the market.To put it simply: ‘Cheap wine’: Is usually highly drinkable but fairly simple. Flavours may not be as complex, and the wine probably isn’t meant for ageing. Great party wine. ‘Expensive wine’: Is often more complex or unique in flavour, probably comes from a more prestigious winemaker, and can often be aged to increase value.

It’s easy to find affordable wines in New Zealand. Wine tends to be stored on shelves in order of price, with lower-priced wine at the bottom and higher-priced wine at the top. So, as you browse your local New World, check the lower shelves. Online, you can easily sort by price or grape variety and click through the pages to see what wines are in the price range that suits your budget.  If you’re worried you won’t like a wine because of its lower price, check to see if it has won any awards, and what other people say about it online. Just because a wine is cheaper doesn’t mean it’s of poor quality.Learn more: Browse affordable wines